today's questions, tomorrow's answers

About Us


FutureThink was founded by Dr Billy Coop, who describes himself as a business therapist. His passion resides in assisting organisations and their management teams to improve their thinking and business performance.

He has an extensive background in business and marketing having worked for organisations such as Castrol, Mobil, Stannic and Southern Life and he has consulted with organisations in a variety of industries including financial services, wine industry, oil industry, food manufacturing and the motor industry, amongst others.

He has more than 20 years' experience in the field of Action Learning coaching and is a Certified Senior Action Learning Coach and obtained his certification through the World Institute for Action Learning (WIAL) USA, receiving his training through internationally recognised specialists in Action Learning coaching, Dr Michael Marquardt and Dr Skip Leonard.

He is a member of COMENSA.

He is a member of the South African Market Research Association (SAMRA) and is a SAMRA Accredited Researcher (SAR Membership No. 013).

Billy holds MTech and DTech degrees in marketing. The focus of his doctoral research was on brand identity associations as a driver of brand commitment. He has lectured at several institutions on a part-time basis at both undergraduate and post-graduate level for the past 25 years including the IMM, Business School Netherlands, Wits Business School and UCT Graduate School of Business, amongst others.

Contact details: Cell: 0824906115 Telephone: 021 - 5572728